In our hyper-competitive world, companies need to master marketing to get themselves noticed by customers. In this course, you'll learn about the fundamental skills and concepts related to marketing. You will also learn how marketing fits into 2 basic economic systems, helping you understand the small-scale and large-scale implications of these marketing tactics. Discover how marketing has expanded beyond products and services to the 4 main areas of specialization, including the marketing of individuals and real property. This course is the introductory module in our 4-course Marketing program. It includes real-world case studies, exercises, and links to further reading for a complete learning experience.