About This Course
In a world of increasing customer expectations, huge choices, and greater transparency, marketing is getting tougher, and it’s the businesses that are taking a proactive approach that are the ones who are winning.
In this training course, Andy Hanselman explores how winning 3D Businesses make their marketing work and introduces the principles of modern, effective marketing in today’s crowded markets. By blowing away the ‘buzzwords’ and ‘myths’ of marketing (this is not about ‘advertising’ or ‘hype’) he will help you take a serious look at your approach to finding, attracting, and keeping the customers you want, identify ways to do it better, and vitally, help you apply them to your business.
It’s about being ‘Dramatically and Demonstrably Different’ - doing things that your competitors aren’t doing – even better, its things that competitors can’t do! That means doing things that make you ‘stand out from the crowd’! It means doing things that get your customers talking about you and telling others. Today’s interactive and interconnected world means that this is even more relevant and powerful today... and will continue to be so.
‘Dramatic Difference’ is only any good if customers want it, recognize it, and are prepared to pay for it. Even better, is that they are prepared to pay more for it! As a result, 3D Businesses choose ‘em or lose ‘em’, Which means that they ‘choose’ the customers they want to work with and ensure that their marketing efforts are channeled accordingly to get ahead and stay ahead of their competition. Andy will help you identify who your ‘best’ customers are and focus your efforts and resources accordingly.
It’s also about establishing proactive business generation systems and processes to generate sufficient levels of inquiries, leads, referrals, and opportunities to help you meet your targets.
As well as comprehensively reviewing your current approach to marketing and the effectiveness of both your online and off-line business generating activity, you’ll be given tools and proven processes to seriously improve the impact of what you do and need to do!